WINNING DESIGN FOR PEACE HEALTH RIDES

The City of Eugene, University of Oregon, and Lane Transit District partnered with Social Bicycles to launch Eugene Bike Share. Eugene Bike Share will consist of 300 bikes at 35 stations across a system area from the University of Oregon, downtown core, and Whiteaker neighborhood.

Partnering with the University of Oregon Product Design, students had the opportunity to design concepts for unicorn bike takeovers. The Unicorn bike design will be accompanied by a story and highlighted on the app to engage users and create promotional opportunities through social media.

Final concepts were evaluated by a panel of representatives from the partner organizations
based on the following factors:
● Cleanliness of design: clear, distinct, and quality images that present well on a bicycle
● Provides opportunities to leverage promotional opportunities